Research shows if men did 50 minutes more of unpaid work each day, we could close the gender gap. It starts with building a culture that celebrates men and caregiving. From taking paternity leave to owning school dropoff, when dads do more, we all win. Sign up to show your support for dads doing care.
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About the Campaign
This Father’s Day, we’re proud to join our friends at Vivvi to help normalize men doing caregiving on social media. #DadsDoingDropoff celebrates dads in every walk of life who are sharing the parenting load with their partners, whether that’s doing school dropoff, packing up lunches or washing that 100th load of laundry (and folding it and putting it away).
Share a photo or video of the dad in your life doing dropoff – or some other caregiving responsibility – on social media, and encourage others to do the same. Remember to tag @vivviearlylearn and use #DadsDoingDropoff and #MomsFirst.