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National Business Coalition for Child Care

About the National Business Coalition for Child Care

Working motherhood, a delicate balancing act before the pandemic, has become untenable. The child care shortage is worsening, the pay gap widening, and moms are leaving their employers at the highest rate in five years. America may be slowly recovering from the pandemic, but moms are still in crisis. Employers are looking to return to the pre-pandemic status quo, rolling back benefits like child care and paid leave and reneging on flexible work policies. All while the cost of child care is rising faster than inflation and 40% of families are going into debt as a result of the unaffordable cost of child care.

If mothers are to get back to their careers and work, and companies are going to retain and grow top talent, child care must be treated as the business and economic issue that it is. That is why Moms First launched the National Business Coalition for Child Care in May 2022 – to bring together companies at the vanguard of solving the child care crisis to elevate child care as an essential business issue, and through their leadership, increase the number of working Americans with access to new or expanded benefits and services.

The Coalition will achieve its goals by:

1. Inspiring Action: We amplify the work of our Coalition members at events, in thought leadership, and in the press to inspire others to join in building a new, more caring economy. We also lead commitment challenges and innovation workshops that provide opportunities for companies to take concrete steps toward offering new or expanded child care benefits to their employees.

2. Cultivating a Community of Practice: Many companies may want to offer child care benefits but don’t know where to start. Others need training, peer engagement, or knowledge products to make the case for new or expanded benefits or to support implementation. We provide resources and learning roundtables to fill the gap.

3. Generating Insights: We believe that progress on child care issues requires the development of new insights, both data-driven case-making and human stories. Through research, advocacy, and partnerships with like-minded organizations, we aim to publish novel insights on the state of child care in the US and its impact on families, businesses, and the economy.


We are actively recruiting organizations to join the National Business Coalition for Child Care. Our Child Care Champions are private sector leaders from across industries driving the charge to normalize child care as a business issue, while Child Care Innovators operate on the supply side of child care, providing critical insights and perspectives on solutions.

By working together as a coalition, companies can create a systemic shift that would not be possible in the absence of collective action. Is your organization ready to join this movement?


Child Care Champions

Archewell logo
Athletes Unlimited Logo

Child Care Innovators


Original research from Moms First and McKinsey & Company found that lack of affordable, accessible, convenient, reliable, and quality child care is a major factor inhibiting workforce engagement.

• Reshma and Carol Juel, Chief Technology and Operating Officer of Synchrony, hosted a panel at Fortune Magazine’s Most Powerful Women Summit 2022 about how companies can finish the fight for women’s equality. Link here for the full video recording of the interview and here for a joint Op-ed in Fast Company.

• Meghan, The Duchess of Sussex and the Archewell Foundation highlighted their commitment to gender equity and working mothers by featuring the NBCC in a 2022 Variety issue.

• The World Economic Forum announced the launch of the Global Future Council on the Future of Care Economy, co-chaired by Reshma Saujani and Tim Allen from representing a significant step forward in gathering the global business community in finding comprehensive solutions for childcare.

• On May 9th Chief and Mom’s First hosted a fireside chat on retaining women in the workforce through innovative solutions to our child care crisis, featuring NBCC members Fast Retailing and the New York City Economic Development Corporation Child care Innovation Lab.

• NBCC hosted a Caregiving Survey Learning Workshop, featuring NBCC members Athletes Unlimited and Synchrony, who both shared how they developed caregiving surveys and piloted new initiatives based on the findings. Participants discussed how they would develop and deploy their own surveys.

• Moms First worked with the Biden Administration to convene over 25 companies, including PayPal, Deloitte, Gap, and Intel, for an event with the Secretary of Commerce to celebrate companies who are leaders on child care benefits and family-friendly policies read the press release. In the lead-up to this event, we published an Op-ed on MSNBC calling for broader private-sector participation in solving the child care crisis.

• In June, we launched the #ShowUsYourChildCare campaign in partnership with theSkimm, calling on companies to publicly disclose the care benefits they offer in an effort to increase transparency and to encourage businesses to offer new or enhanced policies for caregiving employees. To date we’ve had more than 70 companies step forward, including industry giants like MasterCard, Verizon, Chobani, Etsy, Patagonia, Sephora, and more. Forbes recognized the campaign, amplifying our message that investing in child care is good for business and good for the economy.

• Boston Consulting Group is partnering with Moms First and the National Business Coalition for Child Care to independently assess the value of investing in child care benefits. The results will be published in a marquee report that we disseminate broadly.

Select Media Coverage:

  1. NYT: Child care benefits could help ease the worker crunch, an advocacy campaign says
  2. Fortune: Most Powerful Women 2022 – Finishing the Fight for Women’s Equality
  3. Harper’s BAZAAR: Meghan Markle and Prince Harry Join Coalition to Urge for Childcare for Working Moms

About the Business Case for Child Care Report

Child care is a business issue. With original data developed by our knowledge partner McKinsey, our report shows amid the Great Resignation, expanded child care benefits can help companies attract, retain and advance women in the workforce.

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