For
Employers 


We’re mobilizing businesses for better care policies

Child Care Benefits Are a Smart
Investment for Employers

Supporting employees with quality child care isn’t just a moral imperative — it’s a strategic business decision.

Child care benefits reduce turnover, improve attendance and morale, and deliver strong financial returns — helping your organization thrive while supporting families.

By investing in child care benefits, like subsidies, backup care, or onsite centers, businesses can achieve a measurable return on investment up to 425%.

A Powerful ROI for Companies

Recruitment and Retention

Recruitment and Retention

90% of employers say child care benefits boost talent recruitment and retention — as much as paid time off and health insurance.
Productivity and Presence

Productivity and Presence

88% of employers agree child care benefits boost productivity. In fact, child care benefits can help reduce absenteeism by up to 16 days per year.
Career Progression

Career Progression

56% of part-time or nonworking parents would go back to work full time if they had access to quality child care at a reasonable cost.

Need More Proof?

Read our landmark report from Boston Consulting Group, "The Benefit That Pays for Itself" on the business impacts of 5 major US employers who saw substantial return on investment through child care benefits.
READ THE REPORT

National Business Coalition
for Child Care

Moms First mobilizes businesses by organizing employers to expand workplace policies and champion child care as an economic imperative to help change public policy.

More than 200 companies and organizations have joined our National Business Coalition for Child Care (NBCC) to elevate solving the child care crisis to a business imperative.

OUR PARTNERS

Meet the champions for child care

These coalition partners are redefining child care as essential workplace infrastructure
See Full List

IN THEIR OWN WORDS
“Moms First has quickly established itself at the center of the conversation about how we best support our families and moms. By advocating for an accessible child care and paid leave system, Moms First is a champion of an inclusive and successful future for modern families, businesses of all sizes, and entrepreneurs.”
Jeffrey Zubricki
Head of Global Advocacy and Public Policy, Etsy
“UPS is proud to have partnered with Moms First in 2024 to challenge the status quo with meaningful discourse around childcare — one of the most critical issues employees face today. Together, we’ve created a platform for action and positive change and look forward to continuing this important work to empower families across the country.”
Danelle McCusker Rees
Head of Global Talent & Learning, UPS
“Our partnership with Moms First over the last year has been a natural fit from the start. I can’t wait to see what we can accomplish together as we push to move the needle on the issues that matter most to parents.
Sarah Hardy, Bobbie
Co-founder and Chief People & Experience Officer
PERKS

Benefits of Joining NBCC

Thought Leadership

Thought Leadership

We share original research, benchmark data, case studies, and advise on policy design and implementation.
Events

Events

We convene employers and child care providers to share challenges and solutions to help employees.
Policy & Advocacy

Policy & Advocacy

We create opportunities for lawmakers and businesses to connect and discuss real change for working families.

Want In?

Be part of the movement showing that child care isn’t just good for families —
it's a business and economic imperative.

Contact: hello@momsfirst.us
Other Ways to Get Involved

Do Well By Doing Good

Businesses can support Moms First in powerful ways: event sponsorships that amplify your brand, strategic partnerships that engage your customers, or philanthropic contributions that drive real impact for families nationwide. However you choose to get involved, your leadership helps build a world where moms and caregivers can thrive.

Contact: partnerships@momsfirst.com